E*TRADE Financial Corporation, a financial services company, provides brokerage, and related products and services for traders, investors, registered investment advisors (RIAs), and stock plan administrators and participants. It offers investor-focused banking products, including sweep deposit accounts; automated trade order placement and execution services; clearing and settlement services; and insurance on qualifying amounts of customer deposits, and other banking and cash management services. The company also provides custody solutions to RIAs; software and services for managing equity compensation plans, student loans, and financial wellness solutions to corporate clients; retail futures transaction services; and investment advisory services. It provides its services through digital platforms; and a network of industry-licensed customer service representatives and financial consultants through phone, email, and online at two national financial centers, as well as in-person at 30 regional financial centers in the United States. E*TRADE Financial Corporation has a strategic alliance with Empower Retirement to deliver an integrated stock plan and retirement benefits experience. The company was founded in 1982 and is headquartered in Arlington, Virginia. As of October 1, 2020, E*TRADE Financial, LLC operates as a subsidiary of Morgan Stanley.
